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Two weeks into the launch of the Depot Social District, local service industry professionals are offering mixed reviews on how Elgin’s new open-container zone is playing out in practice.
The district, which officially opened April 1, allows patrons to purchase drinks from participating businesses in plastic or metal cups and enjoy them outdoors within designated downtown boundaries. Approved by City Council last fall, the initiative aims to encourage tourism, boost spending and create a lively downtown environment.
Krista Marx, president of the Main Street Board and an early advocate of the district, said the goal has always been to create a space where residents, business owners and visitors can gather with a sense of belonging.
“It invites people to stay and play, and when people are staying and playing, they’re also paying — and when they are staying, playing and paying, then we are investing in our community and our town,” Marx said during early discussions.
Guidelines in place
The Depot District covers portions of downtown Elgin, including public streets, crosswalks and parking areas, regardless of whether vehicle traffic is restricted.
Drinks must be consumed inside the district, in approved containers, between 10 a.m. and 10 p.m. daily. Glass containers are strictly prohibited.
To help patrons understand which businesses participate, the city requires identifying window stickers at storefronts. Blue signs indicate businesses with a TABC permit that can sell alcoholic beverages to go, though re-entry with those drinks is not allowed. Green signs mark businesses that welcome outside drinks but do not sell alcohol themselves, and red signs show that a business does not allow any outside beverages inside.
City officials said the district is modeled after successful initiatives in cities like Taylor, San Angelo and Fredericksburg, and that while the district encourages a social atmosphere, it’s not intended to be a “party district.”
The Main Street Board worked with city leaders and law enforcement to ensure the district would be family-friendly and not contribute to alcohol- related incidents, Marx added. Data from previous downtown events supported their approach, according to the board.
Bartenders weigh in
Andy, a bartender at downtown’s Lightnin’ Bar, said he has seen positive early results — even during his typically slower shifts.
“I think ultimately, it’s a good thing. I generally feel it’s chill,” he said, adding that the district has led to more generous orders. “Rather than just getting one drink, they’re getting two. They will get a double and take it with them on their way. It kind of consolidates the whole process.”
Other bartenders expressed more cautious optimism.
One, from a separate establishment, said that even during the city’s Sip, Shop & Stroll events — which already permitted open containers — the impact at their location has been minimal.
“Maybe it’s because of our spot, but it doesn’t really change much,” the bartender said, adding that only one customer had asked about the Depot District rules since its debut.
However, another server raised concerns about confusion among patrons.
“It’s going to be interesting because not everyone is familiar with how it works and what businesses are participating or have different rules,” he said.
Drawing from years in the industry, he expressed apprehension that some customers, especially after a few drinks, may try to enter or leave businesses with beverages when it isn’t allowed. Staff must stay alert to ensure patrons aren’t leaving with the business’ pint glasses or entering establishments with outside drinks against house policies and existing laws.
“Total confusion, I prefer it the old-fashioned way. It adds another layer of things for us to think about,” he said.
Looking ahead
The Depot District is distinct from special events like Music in the Park, where attendees may bring their own drinks or coolers, city officials said. Businesses can opt in or out of participation at any time by notifying the city’s Main Street Program.
As Elgin residents and visitors adjust to the new district, downtown bartenders said they’ll continue to keep a close eye on how it develops, as will the city.
For more details and a district map, visit elgintexas.gov.
